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type of hooks

20 Type Of Hooks: A Writer’s Secret To Enthralling Content

Though there are many hook techniques and ways to catch an audience’s attention, some basic type of hooks show how an audience responds to a specific piece of content. Today, we are going to discuss these types with the help of some examples that will help you understand what is a good hook and where to use which hook.

Even while curating content for videos, experimenting with different video script templates, introducing a captivating start, can elevate the impact of your video.

 

1. Shocking

Shocking hooks have the potential to catch the audience’s attention by up to 75%.

Examples:

  • “Over 90% of teenagers in the world experienced cyberbullying at least once in their lives.”
  • “In a shocking twist of events, the endangered species thought to be extinct for decades was spotted in the depths of the rainforest.”

 

2. Heartwarming

Heartwarming hooks can captivate the audience’s attention by up to 80%.

Examples:

  • “A group of kind-hearted volunteers came together to rescue and rehabilitate a litter of abandoned puppies, giving them a second chance at life.”
  • “The heartwarming reunion of a long-lost father and daughter after years of searching brought joy to everyone witnessing the moment.”

 

3. Inspiring

Inspiring hooks have the potential to catch the audience’s attention by up to 85%.

Examples:

  • “Against all odds, a determined athlete with a disability defied expectations. She became an Olympic champion, inspiring millions around the world.”
  • “From humble beginnings, a visionary entrepreneur built a successful empire. His dedication shows that with consistency and passion, dreams can come true.”

 

4. Suspenseful

Hooks that create suspense can increase content engagement by up to 60%. Readers are drawn in by the intrigue and desire to uncover the story’s outcome.

Examples:

  • “As the clock struck midnight, a mysterious figure emerged from the shadows, casting an ominous presence over the sleepy town.”
  • “In a spine-chilling turn of events, the protagonist stumbled upon a long-lost journal, unlocking the secrets of an ancient civilization.”

 

5. Empathetic

Content with empathetic hooks can boost reader engagement by approximately 70%.

Examples:

  • “For anyone who has ever felt like an outsider, this story of courage and self-discovery will resonate deeply with your heart.”
  • “Through the protagonist’s journey of overcoming personal struggles, readers will find solace in the realization that they are not alone in their challenges.”

 

6. Nostalgic

Nostalgic hooks have the power to increase content engagement by around 55%.

Examples:

  • “Step back in time to an era of innocence and wonder as we revisit the timeless adventures of a beloved childhood character.”
  • “Relive the magic of the past with heartwarming stories that transport readers to simpler times filled with laughter and joy.”

 

7. Frightening

Frightening hooks can increase reader engagement by up to 65%.

Examples:

  • “In the chilling silence of the haunted mansion, a mysterious shadow looms, sending shivers down your spine.”
  • “As the howling wind echoed through the desolate forest, a sense of foreboding crept up, warning of an impending terror.”

 

8. Humorous

Humorous hooks have the potential to boost reader engagement by approximately 75%.

Examples:

  • “Once upon a time, in a land far, far away, there lived a dragon with a fear of flying. Yes, you heard it right, a dragon!”
  • “In a world of serious matters, join us for a lighthearted journey filled with witty banter and amusing mishaps.”

 

9. Touching

Content with touching hooks can increase reader engagement by around 70%.

Examples:

  • “Amidst the struggles of life, a heartwarming tale of friendship and loyalty unfolds, reminding us of the power of compassion.”
  • “Prepare to be moved by a touching story of love and sacrifice that will leave you with profound hope.”

 

10. Empowering

Empowering hooks can increase reader engagement by up to 60%.

Examples:

  • “You hold the pen to rewrite your destiny. Embrace your uniqueness, for it is the key to unlocking greatness.”
  • “In a world of limitless possibilities, discover your inner strength and let it guide you towards success.”

 

11. Heartbreaking

Heartbreaking hooks can increase reader engagement by approximately 70%.

Examples:

  • “Amidst the tear-streaked pages of a letter, a story of loss and longing unfolds, touching the deepest corners of your heart.”
  • “In the quiet solitude of grief, find solace in the powerful healing journey, where broken hearts find strength.”

 

12. Reassuring

Reassuring hooks have the potential to boost reader engagement by around 65%.

Examples:

  • “Amidst life’s uncertainties, find solace in believing that every storm eventually gives way to a beautiful sunrise.”
  • “In moments of doubt, remember that you possess the strength to overcome any obstacle that comes your way.”

 

13. Thought-provoking

Thought-provoking hooks have increased reader engagement by up to 75%.

Examples:

  • “What if the paths we fear the most are the ones leading us to our true purpose?”
  • “In the depths of uncertainty lies the canvas on which we paint our boldest dreams.”

 

14. Exciting

Exciting hooks can increase reader engagement by approximately 80%.

Examples:

  • “Beyond the horizon, a hidden world of adventure awaits, where magic and reality intertwine.”
  • “In the race against time, a secret lies waiting to be unraveled, promising a journey of extraordinary revelations.”

 

15. Motivating

Motivating hooks have the potential to boost reader engagement by around 70%.

Examples:

  • “In the face of adversity, remember that every setback is a stepping stone towards greatness.”
  • “The power to change the world lies not in grand gestures but in the simple acts of kindness we offer.”

 

16. Frustrating

Frustrating hooks can increase reader engagement by up to 65%.

Examples:

  • “No matter how hard we tried, the answer remained elusive, teasing us with its elusiveness.”
  • “As the clock ticked away, the puzzle grew more intricate, leaving us uncertain.”

 

17. Gratitude

Gratitude hooks have been shown to enhance reader engagement by approximately 70%.

Examples:

  • “Amidst the chaos, we find solace in the little blessings that paint our lives with gratitude.”
  • “In a world where kindness is scarce, let us be grateful for every act of compassion that touches our hearts.”

 

18. Calming

Calming hooks can increase reader engagement by around 60%.

Examples:

  • “In the gentle embrace of nature, all worries drift away, replaced by a sense of profound serenity.”
  • “As the waves caress the shore, the world finds harmony in the symphony of nature’s calming melodies.”

 

19. Surprising

Surprising hooks can increase reader engagement by up to 75%.

Examples:

  • “Just when we thought we knew it all, a twist in the tale revealed a surprising truth that left us astounded.”
  • “In the midst of darkness, a glimmer of hope emerged, catching us by surprise and changing the course of our journey.”

 

20. Conflicting

Conflicting hooks have been shown to enhance reader engagement by approximately 70%.

Examples:

  • “In the battle of heart and mind, conflicting emotions waged war, leaving us torn between love and duty.”
  • “As opposing ideas clashed, a whirlwind of thoughts took shape, driving us to explore the realms of ambiguity.”

 

Find Your Formula

Now that you know 20 type of hooks, utilize one that fascinates you the most. Keep experimenting, use different hooks in content, and see which generates the most clicks and views for you.

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