explainer video script example

3 Best Explainer Video Script Examples For Your Business

Explainer videos are one of the most effective ways to engage your audience, explain your products, and increase conversions. But, creating a video can be challenging, especially when writing the script. That’s why we’ve compiled a list of the 3 best explainer video script examples to help you get started.


What Is An Explainer Video Script?

An explainer video script is a carefully crafted narrative. It is designed to inform, educate, and engage customers about a product, service, or idea. This type of concise, clear, and persuasive script must capture the viewer’s attention from the opening statement to the call to action.

An explainer video script is an effective tool for communicating complex ideas simply and entertainingly. It allows businesses to convey their message more engagingly.

A well-written script should follow a logical structure. It must start with an attention-grabbing introduction, followed by an explanation of the problem, the proposed solution, and its benefits. The script should be crafted with the target audience in mind, using language and tone that resonates with them.


Top 3 Explainer Video Script Examples

Explainer videos are an effective way to communicate complex ideas to your audience. Here are the top 3 script examples to inspire your next project.

1. Dropbox

Dropbox is a well-known cloud storage company. With over 600 million registered users, it has become an essential tool for businesses. One of the ways that Dropbox has been able to achieve such an impressive user base is through the use of explainer videos.

An example of a successful explainer video used by Dropbox is the “Welcome to Dropbox” video. The video is under two minutes long. It starts with a relatable scenario many people can understand – losing a USB drive with important files. The video then introduces Dropbox as a solution to this problem. It highlights the key features such as syncing and file sharing. The script is well-written, using clear and concise language that is easy to understand.

The use of animation and visuals helps to keep the viewer engaged throughout the video. The video also includes a CTA at the end, encouraging viewers to sign up and try Dropbox for themselves. 

2. Slack

Slack, one of the most popular communication platforms in the market, has utilized explainer video scripts to help its users understand how to use the app more efficiently. These scripts are helpful for those who may be new to the app or looking to enhance their experience.  

One example of an explainer video script used by Slack is the “Getting Started with Slack” tutorial. It walks users through creating an account, joining channels, and messaging their team members. The script is concise yet comprehensive. It makes the user quickly understand the app’s features and how to use them.  

Moreover, Slack’s explainer video is created with a clear understanding of its audience. The app is designed for professional use, so the scripts are professional and engaging. That makes it easy for users to understand complex features and functionalities.

3. Dollar Shave Club

Dollar Shave Club has been a game-changer in the grooming industry. Their unique marketing approach has also been a massive success. One of their most effective strategies is their explainer video, which has become an iconic example for startups and businesses worldwide.

The Dollar Shave Club Explainer video is a brilliant example of communicating your message in a fun, creative, and memorable way. The video starts with the founder, Michael Dubin, introducing himself and the company. He immediately humorously captures the viewer’s attention, stating that “our blades are f***ing great.”

The video then uses a combination of animation, humor, and storytelling to explain the company’s mission and how its products are different from other brands. The script is perfectly crafted, with every word carefully chosen to convey the brand’s personality and message. The story builds to a satisfying ending that encourages viewers to join the Dollar Shave Club.


How To Use Video Script Templates For Your Business

Video content has become an essential part of any successful online marketing strategy. Explainer video script templates make the process easier and more efficient. Here is how to make the most out of templates:

Choosing The Right Template

Choosing a suitable template can make all the difference when creating an explainer video. Script templates help ensure your video is organized, on-message, and appealing. There are a variety of templates to choose from, each with unique features and styles that can enhance the look and feel of your video.

It’s important to note that not all templates are created equal. When choosing a format, consider the style and tone of your video, audience, and message. A well-chosen template can help your video stand out and communicate your message.

Customizing The Template To Fit Your Brand

The real advantage of templates is the ability to customize them to fit your brand. Each business has a unique brand identity. So, ensuring that any marketing material aligns with this identity is essential. By customizing explainer video script templates, you can maintain brand consistency. That is crucial in establishing brand awareness and credibility.


Harness The Power Of Explainer Videos

Creating an explainer video can be a powerful tool to promote your business. By analyzing the 3 best explainer video script examples, you can create a video that resonates with your audience and drives more conversions. Remember, the key to success is choosing a suitable template and customizing it to fit your brand.


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