tiktok viewers

5 Types Of Tiktok Viewers You Need To Know About

Before creating content, one thing that you must focus on is the target audience. By target audience, we don’t mean only people who see your content but types of TikTok viewers. It will better help you understand how to create content that captivates them. So, let’s see 5 types of people that use TikTok and their preferences.


1. The Casual Scroller

The Casual Scroller is one of the most common types of TikTok viewers you’ll encounter. These viewers typically use TikTok as a way to pass the time. They aren’t actively seeking out specific content. Instead, they scroll through their TikTok feed, stopping to watch videos that catch their eye.


Short Attention Span

Casual Scrollers have short attention spans. They will quickly scroll past a video if it doesn’t grab their attention within the first few seconds.

Varied Interests

They have a wide range of interests and are open to watching various types of content, from funny skits to informative tutorials.

Trends & Challenges

While they may not actively participate in trends and challenges, they often enjoy watching videos about popular TikTok trends.

Creating Content For The Casual Scroller:

To capture the attention of Casual Scrollers, creators should:

Start Strong

Begin your video with attention-grabbing TikTok hooks to encourage them to keep watching.

Keep It Concise

Keep your videos short and engaging, as these viewers prefer bite-sized content.

Use Trending Music

Incorporate popular music or sounds to increase the chances of your video appearing on their feed.


2. The Trend Follower

The Trend Follower is a TikTok viewer engaging with trending challenges and content. They enjoy staying up-to-date with the latest TikTok trends and often participate in challenges.

Preferences Of The Trend Follower:

Challenge Enthusiasts

They love participating in TikTok challenges and creating their own versions of trending videos.


Trend Followers are more likely to like, comment, and share videos that are part of popular trends.

Innovative Content

They appreciate creative and unique takes on trending challenges. 

Creating Content For The Trend Follower:

To cater to Trend Followers, creators should:

Stay Informed

Watch trending hashtags and challenges to participate in or create related content.

Be Creative

Put your unique spin on trending challenges to stand out from the crowd.

Encourage Engagement

Prompt viewers to participate in challenges or leave comments on your videos.


3. The Engager

The Engager is a TikTok viewer who loves interacting with content creators and their videos. These viewers are active participants in the TikTok community and enjoy leaving comments, likes, and shares. They often follow creators they find interesting and engage in discussions related to the content.


Active Interaction

Engagers actively participate in the TikTok community by liking, commenting, and sharing videos they enjoy.

Community Building

They follow content creators they admire and feel a sense of belonging within these creator’s fan communities.

Feedback Providers

Engagers are known for providing feedback to creators, whether positive encouragement or constructive criticism.

Creating Content For The Engager:

To appeal to Engagers, creators should:

Prompt Engagement

Use call-to-action prompts to encourage viewers to like, comment, and share your videos.

Respond To Comments

Engage with your audience by responding to comments and fostering a sense of community.

Appreciate Feedback

Be open to feedback and use it to improve your content.


4. The Niche Enthusiast

The Niche Enthusiast is a TikTok viewer passionate about a specific topic or interest. They are highly selective about the content they consume and tend to follow creators who specialize in their niche area of interest.

Preferences Of The Niche Enthusiast:

Specialized Interests

They seek content related to their niche interests, including hobbies, fandoms, or specific industries.

In-Depth Knowledge

Niche Enthusiasts have a deep understanding of their chosen topics and appreciate content that provides in-depth insights.

Loyalty To Creators

They are loyal followers of creators who consistently produce content within their niche.

Creating Content For The Niche Enthusiast:

To cater to Niche Enthusiasts, creators should:

Focus On A Niche

Specialize in a particular niche and produce content that appeals to viewers with a shared interest.

Share Expertise

If you know your niche, share insights, tips, and advice to establish yourself as an authority.


Collaborate with other creators within your niche to expand your reach among this dedicated audience.


5. The Creator Critic

The Creator Critic is a unique type of TikTok viewer who approaches the platform with a critical eye. These viewers deeply appreciate the art of content creation and often analyze videos from a creator’s perspective. They might not be content creators themselves. But they enjoy dissecting and discussing various elements of TikTok videos.



They pay close attention to editing, camera angles, transitions, and storytelling techniques.

Constructive Feedback

They often leave thoughtful and constructive comments, offering feedback that can help content creators improve.

Appreciation For Creativity

While they may critique, Creator Critics also strongly appreciate creative and innovative content. For creative video content creation without compromising quality, make video script templates a part of your toolkit.

Creating Content For The Creator Critic:

If you want to engage with The Creator Critic audience on TikTok, consider the following:

Quality Production

Pay attention to the production quality of your videos, as they appreciate well-crafted content.

Engage In Discussions

Respond to comments and engage in discussions with viewers who offer constructive feedback.


Don’t be afraid to experiment with your content and explore new creative approaches that can catch the eye of a Creator Critic.


Maximizing Viewer Engagement

Now that you know common types of TikTok viewers analyze one that suits your content best. And even you can add elements that captivate all of them. So, judge the content preferences of your viewers and create favorable videos for them.


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