7 Tools To Create Marketing Video Online Free

7 Tools To Create Marketing Video Online Free

In order to promote your business or brand, it is essential to use videos as they have 95%  potential to engage the audience as compared to textual content. But if you are short on budget and still want to create a professional video, worry not. Many tools are available that help you create marketing video online free. Today we’ll tell you about these tools and the top platforms you should opt for. So stay tuned to learn more.


Why Use Marketing Videos?

Marketing videos have become essential in today’s world. With the help of videos, you can connect with your audience. It helps you convey your messages effectively and drive engagement. The power of video as a marketing tool cannot be underestimated. The following statistics speak for themselves:

Higher Engagement

According to HubSpot, 72% of customers prefer to learn about a product through video rather than text. Videos are more visually appealing. They can capture viewers’ attention, leading to higher engagement rates.

Improved Website Traffic

Adding videos to your website increases traffic by up to 157%, as reported by Search Engine Journal. When visitors spend more time on your website watching videos, search engines recognize it as valuable content. In return, search engines boost your website’s rankings.

Increased Conversions

Videos can have a significant impact on conversion rates. Wyzowl’s survey revealed that 84% of consumers had been convinced to purchase after watching a brand’s video.

Better Brand Awareness

Social Media Today found that video generates 1,200% more shares than text and images combined. Sharing videos on social media can significantly expand your brand’s reach. It can greatly increase awareness among potential customers.

Building Trust and Credibility

Videos help humanize your brand and build trust with your audience. According to Forbes, 90% of customers say that product videos are helpful in the decision-making process.

Mobile-Friendly Content

With the rise in mobile usage, videos are easily accessible on smartphones. Mobile video consumption has increased by over 100% every year. That’s why you must create mobile-friendly video content.

Google Loves Videos

Including videos on your website can improve your search engine rankings. Websites with videos are 53 times more likely to rank on the first page of Google’s search results, as reported by Moovly.

Social Media Dominance

Social media platforms heavily favor video content. Facebook users spend 3x more time watching live videos than traditional ones. Instagram Stories receive 500 million daily active users.

Explain Complex Ideas

Videos are an excellent medium for explaining complex ideas and concepts. They can simplify information and make it easier for the audience to understand.

Versatility and Flexibility

Marketing videos can take various forms. These videos include explainer videos, product demos, testimonials, and animated videos. This versatility allows businesses to tailor their message to specific target audiences.


7 Free Tools To Create Marketing Videos

Due to quick access to the internet, creating marketing videos has become easier than ever. Thanks to a wide range of free tools available online. These tools empower businesses, marketers, and content creators to craft compelling videos that engage audiences and promote their brands. Here are seven essential free tools that you can use to create your marketing videos:


Tool 1: Video Editing Software

Video editing software is a crucial tool for creating professional-looking videos. It lets you piece together different video clips and add special effects. With the help of this, you can insert text and captions and fine-tune the appearance of the video.

Whether you’re a beginner or a seasoned video creator, these free video editing software options offer a range of features to help you produce captivating marketing content.

HitFilm Express

HitFilm Express is an excellent choice for creative video projects. It is known for its powerful editing capabilities and extensive special effects library.

DaVinci Resolve

This software is widely recognized for its advanced color correction and grading tools. This tool is ideal for enhancing the visual appeal of your videos.


Lightworks is perfect for novice and experienced video editors with a user-friendly interface and professional-grade features.


Shotcut is free and open-source software. It provides an intuitive editing experience, supporting various video and audio formats.

VSDC Free Video Editor

This software offers a wide range of video editing options. It supports 4K resolution, making it suitable for high-quality marketing videos.


Tool 2: Stock Footage And Images Websites

When creating videos, it’s essential to have access to high-quality stock footage and images that can add depth and visual appeal to your content. If you don’t capture pics on your own, you can opt for these platforms. It allows you to find the perfect visuals for your marketing campaigns.


Pexels provides a diverse selection of free stock videos and images. You can use these visuals for both personal and commercial projects.


With over a million free stock videos and images, Pixabay is a go-to resource for captivating visuals.


Unsplash is known for its stunning, high-resolution images. It offers a wide array of visually appealing photographs for your marketing videos.


This platform provides free and premium stock videos and motion graphics. It caters to a broad range of video creation needs.


This tool specializes in royalty-free videos. It offers a unique collection of high-quality clips suitable for various marketing purposes.


Tool 3: Animation Platforms

Animation adds a dynamic and engaging element to a video. It makes the video content more captivating and memorable for the audience.

Whether you want to create animated explainer videos or eye-catching motion graphics, animation platforms offer a wide range of tools and features to bring your ideas to life.


Powtoon is a popular animation platform. It allows users to create animated videos, presentations, and infographics easily.


Vyond is formerly known as GoAnimate. It offers a user-friendly interface for creating professional-looking animated videos.


Animaker lets you create animated videos for different marketing purposes with various styles and templates.


Biteable is a simple yet powerful animation platform. It enables users to create animated videos for social media, ads, and more.


Moovly provides a library of pre-designed templates. These assets help you create impressive animated videos.


Tool 4: Screen Recording Software

Screen recording software is valuable for videos demonstrating software applications, tutorials, or product walkthroughs. It allows you to record your computer screen along with audio narration. It makes it easier to convey information and instructions to your audience.

OBS Studio

OBS Studio is an open-source screen recording and live-streaming software. Gamers and content creators alike widely use it.


ShareX is a free and feature-rich screen recording software. It offers various recording options and editing capabilities.


With its user-friendly interface, Screencast-O-Matic allows you to record and edit screen effortlessly.

FlashBack Express

FlashBack Express offers both screen recording and video editing functionalities. It is an all-in-one solution for creating marketing videos.


Loom is a screen recording tool. It allows users to capture their screen, webcam, or both simultaneously, which is ideal for creating tutorial videos and product demos.


Tool 5: Video Hosting And Sharing Platforms

Once you have created your video, you need a reliable platform to host and share them with your audience. Video hosting and sharing platforms allow you to efficiently upload and distribute your videos. It ensures that your content reaches a wider audience and drives engagement.


YouTube is one of the largest and most popular video hosting platforms, where users can upload and share videos for free.


Vimeo is another well-known platform. It offers free and paid plans, providing a professional and ad-free viewing experience.


Dailymotion is another video-sharing platform. It allows users to upload and discover videos across various topics.


Wistia is a video hosting platform. It caters more to businesses and offers detailed analytics and customization options.


Facebook allows users to upload and share videos directly on the platform. It is another great option to reach a large audience.


Tool 6: Video Templates And Themes

Creating visually appealing and professional-looking marketing videos can be made easier using templates and themes. These pre-designed video script templates provide a foundation for your videos. It allows you to customize and add content to create stunning visuals without starting from scratch.


Canva is a popular online design tool. It offers various video templates and themes suitable for multiple purposes, including social media posts, presentations, and promotional videos.


Biteable is a user-friendly platform. It provides customizable video templates for creating marketing videos, ads, and explainer videos.


Renderforest offers a vast collection of video templates and themes. It helps create excellent videos, intros, and animations.


MotionDen provides diverse templates that cater to different industries and video types.


Animaker offers animated video templates for various marketing needs, such as ads, explainer videos, and social media posts.


Tool 7: Audio And Music Libraries

Adding high-quality audio and music to your videos can significantly enhance engagement. Using the right background music, sound effects, and voiceovers can evoke emotions. It can create a more immersive experience for your audience. Here are some tools and platforms where you can find free audio and music libraries to use in your videos:

YouTube Audio Library

YouTube Audio Library offers a vast collection of free music and sound effects. You can use this music in your videos without any copyright issues.

Free Music Archive

Free Music Archive provides a wide range of music tracks that are free to use for commercial projects, including marketing videos.


SoundCloud offers a large collection of music and sound effects. Many artists allow their tracks to be used in videos with proper attribution.


Jamendo offers royalty-free music for commercial use. It is an excellent resource for adding background music to your marketing videos.


Audionautix provides a variety of music tracks that are free to use in videos as long as you credit the artist.

Pond5 Free Music

Pond5 offers a selection of free music tracks and sound effects that you can use in your marketing videos.


ccMixter is a community music site that allows users to find and use music tracks under Creative Commons licenses.


Elements Of A Perfect Marketing Video

A marketing video can capture the audience’s attention, convey a compelling message, and drive them to take action. To create an interesting video, you need to consider several key elements. These assets work together to make a video engaging and impactful. Here are the essential factors that contribute to your video content:

Clear And Concise Message

A great marketing video communicates its message clearly and concisely. It should have a well-defined purpose. The video must focus on a single key message to avoid overwhelming the audience. Keep the message straightforward. It will make the video more memorable and easier for viewers to understand.


Humans are naturally drawn to stories. Incorporate storytelling techniques into your marketing video. It will create an emotional connection with the audience. Storytelling can make your video more engaging and memorable, whether through a relatable character, a problem-solving narrative, or a captivating plot.

Visual Appeal

The visual aspect of a video is crucial in capturing the audience’s attention. Use high-quality visuals, appealing graphics, and creative animations. These all enhance the viewing experience and leave a lasting impression on viewers.

Professional Voice Over Or Narration

A well-produced marketing video often includes a professional voiceover or narration. A clear and pleasant voice guides the audience through the video’s content. It reinforces the message more effectively. It adds a human touch and can evoke emotions that enhance the video’s impact.

Call-To-Action (CTA)

The primary goal of a marketing video is to persuade the audience to take action, whether it’s to visit a website, sign up for a newsletter, or make a purchase. Place a strong and compelling call to action at the end of the video. It will prompt viewers to act on the message they just received.

Suitable Music And Sound Effects

Music plays a significant role in setting the tone and mood of a marketing video. Depending on the desired effect, it can evoke emotions, create excitement, or build suspense.

Mobile-Friendly Format

With an increasing number of viewers watching videos on mobile devices, ensuring your marketing video is mobile-friendly is essential. Optimize the video for different screen sizes and resolutions. Ensures it can reach a broader audience and maintain effectiveness across various devices.

Brand Consistency

Incorporate your brand elements, such as logo, colors, and fonts, into the video. It will reinforce brand identity and make it more recognizable. Consistent branding also instills trust and credibility in the minds of viewers.

Attention-Grabbing Introduction

The first few seconds of a video are critical in capturing the audience’s attention. A captivating and attention-grabbing introduction can hook viewers from the start. It can encourage them to continue watching.

Feedback And Iteration

Creating a perfect marketing video often requires constant feedback and iteration. Seek input from colleagues or target audiences. Make necessary improvements based on the feedback. It can lead to a more refined and effective final product.


Harness the Power of Video Marketing for Free

If you look forward to creating a video for any project, our guide will help you. All of these tools combined will enable you to create marketing video online free, which will not only boost your brand awareness but sales as well. Explore all these tools and their features and choose one which offers the greatest performance. 


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